5 Best Methods To Determine Common Problems With E-Commerce Accessibility And Their Fixes

E-commerce accessibility is the backbone of any e-commerce platform's success. However, in most instances, success falters due to major accessibility problems. How do you ace that? There are some simple methods that you can follow that will give you an insight into how to recognise these accessibility issues.

There could be many issues with an e-commerce website, and often, some of these are beyond comprehension. Following these simple methods, you can identify the most common bugs and then fix those for enhanced usability.

The Most Effective Methods To Determine Problems With E-Commerce Accessibility

Some of the most common methods that you can follow which will give you a clear insight into how to determine problems with e-commerce accessibility are:

1. Conduct Highly Effective Accessibility Audits

For the most effective recognition of the e-commerce accessibility problems, ensure that you conduct highly effective accessibility audits. You can simply make use of tools like AXE, Lighthouse, and WAVE. These are effective and give you complete insight into how accessible your website is at the moment. What can you understand from this audit? These audits often uncover issues such as missing alternative text for images, inadequate colour contrast,

Fix: The best way to fix this issue is to add descriptive alternative text. You also need to ensure seamless keyboard navigation for maximum efficacy.

2. Check If You Have Used the Alt Text

A very common issue that hinders maximum ecommerce accessibility is not using alt text. The major functionality of alt text is that it describes the images to people who cannot read them. For any e-commerce site, images tend to play a very important role, and not having alt text can greatly damage accessibility.

Fix: Use plugins that can help you to identify the same and incorporate the alt text as and when required.

3. Maintaining Compliance With The WCAG Standards

Maintaining compliance with the WCAG standards is important to enhance the accessible e-commerce experience. Always make sure that you recognise the international standards. It can help you by addressing common issues such as inaccessible forms, lack of text alternatives, and non-semantic HTML markup.

Fix: It is crucial to stay updated with the WCAG standards. You can also hire professionals who work extensively with them and can help you implement them.

4. Unrecognisable URL

The URL plays a pivotal role in ensuring the accessibility of the e-commerce website. Make sure that you conduct thorough research to read the URL under all circumstances. The problem tends to manifest itself in two common ways. One is in the form of zero site structure, and the other is when product URLs are automated and hence do not have any meaning.

Fix: Although fixing the URL can be quite tedious, it is the best possible method. You can also hire professionals to guide you through the process.  

5. Check The Blog Quality

Finally, for the highest e-commerce accessibility, ensure that you put special attention to the quality of the blog. Often, the blog quality goes below standard with time, and this can impact accessibility. Engaging content increases readability, which in turn impacts the number of viewers you attract to your products.

Fix: Conduct thorough research so that you know exactly which keywords will work best for you. You can also hire content marketing professionals to improve the quality of your blog.

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Conclusion

E-commerce accessibility is a common requirement, and there are numerous ways in which it can get hampered. It is a strategic advancement as well because it allows you to reach out to a wider audience and make an impact. Accessibility is not a one-time process, and hence you need to strive for excellence with continuous updates. E-commerce is a widely prevalent platform, and making it accessible helps you to increase your base. The fixes are fairly simple, and if you do not have much exposure to them, it is best to get professional help.

Key Takeaways:

• Ensure you have mentioned alt text to help disabled people. Use plugins or tools to know you haven’t missed it.

• Pay special attention to the blog quality to attract more visitors and enhance readability.

• Do continuous updates and improvements to keep up with the e-commerce accessibility.

• Ensure URLs are meaningful and readable.